Review on L'Oreal Paris Feria Ice Blonde Long-Lasting Anti Brass Power Hair Toner: 1 Application by Karen Mabey

I usually use a purple conditioner and a purple hair mask to keep the color longer, but I often have to use a regular toner anyway. I haven't used box toner for a long time as I usually use a more expensive brand of brightening/toning cream. Not only did this toner smell pretty good (for a hair coloring product), it toned my hair just as well as the more expensive brands I use. I switched my hair from yellow blonde to silver platinum which I've had for about a year now. The directions say to leave for 10 minutes but I left it for 20. I wouldn't leave it. longer than that because I was starting to see shades of purple in certain lighting conditions (which honestly didn't look that bad and I liked it). I've done a few washes and used my purple conditioner each time and it's starting to revert to its normal "yellowish" light color and become less silvery again, but that's to be expected.