The best thing about this software was its easy to use interface which helped me in my work very well as it has many tools that I can choose from according to what i want at any time! And also there are some other features like "Search" tool for finding particular keywords easily without having trouble or wasting much amount of money by searching them manually over internet!! Nothing really bad but only if you have no idea how your competitor's doing then just go ahead with their products otherwise they will provide all information regarding customers buying habits so don't worry too much! Just focus more towards sales rather than competition because once we know our customer base better through analysing theirs (competition)then definitely things get easier!! Good product overall good price range considering quality/ quantity ratioGood support team who help us whenever requiredEasy accessibility via web application.