For me it's the quality of the product. I've learned that it's always better to pay a small premium and get something higher quality than to save a few bucks and get a mediocre product. The Revo brand is truly an innovator in the hair care industry and I stand behind their innovative products. I bought this as a gift for my brother, but it's clear they put a lot of time and effort into making these products and improving their line. Their prices are fair for the quality you get. This haircut set is a great deal as you get 4 products at a bargain price. Definitely a great gift for birthdays and holidays.
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