This product is very easy to apply, moisturizes and has a nice shiny look without being sticky. It has great color richness that is more than a shade but not just a mere liquid lipstick. I am attaching a photo of my lips with and without lipstick. I gave it 4 stars instead of 5 because it doesn't last very long and needs to be reapplied several times a day if you intend to wear it for more than 2-3 hours.
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