I like that it can pull in all of my social accounts into 1 place so i dont have to log onto each site separately! It also has some really good reporting features which are easy enought o use even if you're not technical at al!.
Some things could be improved but nothing majorly as its still very new product with lots more updates coming soon!! Definitely worth taking time out during your day or week just spend 15 minutes going through everything they offer before choosing what would suit best for your business needs. We've been able to see exactly where our customers go when posting about us across their various platforms such as Facebook & Twitter etc.. This helps me keep track of any negative posts we get via these sites - allowing myself/my team members then quickly reply back to correct people who don't know how businesses work properly by explaining why this post was wrong/unfair towards us /our brand.