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Parrot Analytics Review

5

·

Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Public Relations (PR)

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Description of Parrot Analytics

Parrot Analytics' demand measurement platform provides insight into global, country-specific audience demand for television content.

Reviews

Global ratings 5
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Type of review

Revainrating 5 out of 5

Great tool for viewing cross-device conversion

I like how easy it is to use in conjunction with our video analytics solution - we can easily link all of our data together so that we have a complete picture of what's going on across our network. The software also has some really good features around user engagement as well which makes it very useful. It would be great if they had more robust reporting options available but these are not too difficult to create yourself once you know where things should go. We're using this primarily to…

Pros
  • Also able customised dashboard reports within system interface itself without needing any coding! Lots/wide range functions already provided preinstalled from day 1 including many additional ones such us conversion tracking / visitor attribution tools included outof box!! Extremely
Cons
  • There are nuances

Revainrating 5 out of 5

Very helpful tool for distributing content internationally

The most useful feature is that it shows how many people are watching your video across different countries in real time! This helps to understand which markets you should focus more of our marketing efforts towards as well as helping us decide whether or not we need additional international distribution partners such an Amazon Prime Video etc., It also gives insights about what kind (content) videos get watched by viewers at specific times within each market so this can be used when deciding…

Pros
  • Easy customisation for personalised viewing
  • Good support team available 24x7 via email & live chat, very helpful.
  • Very easy setup process involving 1 step installation wizard + 2 steps configuration wizards,
  • Detailed statistics breakdowns showing who viewed content exactly during certain hour windows over various days eithr prior OR post release date , Great dashboard
Cons
  • Good but not great

Revainrating 4 out of 5

Great platform for comprehensive sports content

I like that our team can customize what we're looking at so it's easy to drill down in certain areas if needed or simply view as much data across multiple platforms (digital + TV). It takes some time getting used to how all of this works but once you do get comfortable with everything then there is nothing really! There are definitely things they could improve upon such as making it easier/quicker to add more filters when viewing results by specific shows etc however overall i think their…

Pros
  • We have a very large amount of data to sift through for our clients so this platform has been a great way to help us with that
Cons
  • I wish it was easier to use and that it was more intuitive for new users

Revainrating 5 out of 5

It offers great insights into viewing habits and statistics

The most important part of my job is to analyze TV data in order make decisions when we launch new programs or change existing ones; this tool allows me do that with ease! I have never met anybody who has found any problems using it but maybe you are not aware how powerful PA can be if used properly? If one does need some support from technical side - they will surely find someone there ready help them out!! Try our demo account first so see what's good about your product vs other similar…

Pros
  • Easy interface, intuitive design
  • Very quick response times for issues posted via email no matter whether raised during working hours weekdays after office opening hrs weekend evenings till early morning next day while still being asleep
  • Not anymore!!!
Cons
  • I don't really have any dislikes about this, everything is just fine

Revainrating 4 out of 5

This is a great tool for tracking and analysing your audience and content performance.

It is a great tool for tracking and analysing your audience and content performance. There are many options for engagement and interaction, including TVC's (Television Commercials), Videos, Promotions and Events. You can integrate with other third party platforms such as Salesforce, HubSpot and Mailchimp. You can export data into any format you wish, making it a useful reporting tool. Their support was fast and friendly. I am very impressed with how they were able to pull together an extremely…

Pros
  • Can easily integrate with other apps, such as SalesForce, so you can collect lots of information on your customers and prospects.
  • The reports and dashboards give you instant access to key metrics, allowing you to analyse everything at a glance.
  • Easy to add new events or locations, or edit existing ones.
Cons
  • If you want to track more than one event or location, then you will need to pay per month, unless you have an annual plan.
  • Otherwise, you might be better off looking elsewhere.
  • The software itself could be made simpler and easier to use, particularly when it comes to adding events.