It is a great tool for tracking and analysing your audience and content performance. There are many options for engagement and interaction, including TVC's (Television Commercials), Videos, Promotions and Events. You can integrate with other third party platforms such as Salesforce, HubSpot and Mailchimp. You can export data into any format you wish, making it a useful reporting tool. Their support was fast and friendly. I am very impressed with how they were able to pull together an extremely powerful dashboard for me quickly after my request. They have built-in functionality so I don't have to install anything else - just sign in using my Google account credentials. Very slick! I would definitely recommend this product if you're looking for something like this.