I like that we can see our competitor's activity in real time! It is very easy to use once set up correctly (we used their trial version). Sometimes there are errors with displaying data- e for example when clicking an event from one day will show events of another date range sometimes as well - this causes confusion about what was being viewed previously vs current view.- If using multiple accounts please be sure they have been properly linked otherwise some dates may not display at first glance or if viewing more than 1 account simultaneously I like that I can see what my competition is doing online in one place. It's also easy to use with no confusing features or functions. Sometimes I have to refresh the page for the data to update, but that's only because I am using Chrome. This is a great tool! We are able to keep track of our competitors' activities and compare them to our own.