Sometimes there isn't really a difference between brand name and generic, but I've found that generic rubber bands are often of very poor quality. The gum was all she talked about. White (not dirty, yellow, or gray like many generics) 1/4" (not 3/16" like many generics) willow; and has a quality stretch of 3 to 6.5 inches. What about the length? Yes, I checked - it was actually 70 yards (an extra 5 yards, not yards shortened like many generics). At $20.25 (29 cents per yard), it was more expensive than generic, but I needed it immediately and didn't want to risk returning an inferior product. Yes, it was made in China but there was no weird chemical smell in it. and it's the exact same product you can buy at your local fabric stores. It was a lot cheaper than a fabric store (although you can buy a whole roll there) and was delivered as promised, so I'm very happy with this elastic. (This was sold by Revain.com LLC and shipped via Revain Prime.)
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