Honestly, I invest in the Godox ecosystem. Multiple strobes, studio strobes, umbrellas, softboxes, wireless triggers, auxiliary bulbs, etc. These units are great for kickers or bottom fill in a butterfly lighting setup. The reticles are large and offer really good control. They can be tricky to put together, but they're light enough that I don't feel the need to take them apart for transport. Great light quality, great price, predictably above average Godox quality.
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