I like how easy it is to set up, the fact that it integrates with other Google products (like Adwords) and how it has helped our business grow. The only thing I dislike about this tool is that some of the features are not as intuitive as they could be. For example, there is no way to add multiple sites into the same account. I highly recommend this product because it has been very helpful for my company. We were using another tool but the reports were not as detailed or specific. This has allowed us to see exactly what people are searching for so we can provide them with better results.