I like that it has all of my accounts in one place, so i don't have to keep logging into different platforms or apps to manage them. It's very easy for me to use, but also difficult when trying to find something you're not 100% sure about. Sometimes there are things that look familiar, but aren't really what they say they are (or vice versa). There isn't much else to dislike here, just try it out! Manage your campaigns across multiple ad networks from a single dashboard. We've been able to see our ROI increase since using Groundtruth.