I like how easy it is to use, and that you can customize so many of its features easily (including adding new ones). It's very intuitive! There are some minor UI issues with certain functions not showing up correctly - but they're working hard at fixing those bugs. They've got great support from their development team too, which has been super helpful as well. The biggest benefit though is being able to track all my leads in one place without having to go through multiple different CRM applications or plugins.
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