I like that its very easy to use and navigate through all of their products as it offers multiple ways for me to market my business in different platforms such as Facebook or Instagram advertising campaigns. It is very useful since its one place where I can easily upload photos, edit them and then post them to whichever platform I choose. They have some nice marketing tools but sometimes when it comes time to actually take action they don't really push you enough to do so. Sometimes after putting up an ad on social media I feel like there's no followup from marketing at all (or even just nothing). So if you are looking for something simple yet comprehensive with plenty of options to help you advertise your product then definitely consider using this online tool. As far as pricing goes it does seem quite expensive compared to other companies out there, however we only pay $100/ month which isn't bad considering how large our audience has become over time.