I like that it's easy enough for beginners, but also powerful if you want more control over your site content management system (CMS). The interface is not as intuitive or user friendly when compared with other CMS platforms such as WordPress etc., so we had some difficulty getting up & running initially - especially since our technical team are non techies! It can be confusing at first glance what exactly each button does/doesnt do though this was improved somewhat after an update last year which added icons next buttons instead of text labels only?