Review on ILIA - Natural Limitless Lash Mascara: Non-Toxic, Cruelty-Free, Clean Beauty in After Midnight Black by Jill Turner

This rating is based solely on first wear - I literally just applied it so I can't yet comment on the ease of removal or smudging. I'll update this later with an opinion on these things. Based on the mascara/wand/results I am very, very happy with this mascara! I'm gradually switching cosmetics and other household items full of chemicals and crap to more natural products. I've read a lot of reviews saying that natural cosmetics brands don't give the drastic results that regular beauty companies do, so I'm very, very happy with my results using Ilia's Limitless Lash Mascara! The packaging is great. It's plain and simple and I love it. I saw some reviews that said people weren't big fans of the wand, but I actually really like it. I think it does a great job of parting the lashes and adding length. My old mascara was L'Oreal's Millions of Lashes which has great length and volume and thickens the lashes a bit without being clumpy. Ilya's isn't as fat as L'Oreal's, but I'm not thrilled. It still works well with natural mascara. In fact, I might even like it better because it definitely looks more natural, but not so subtle that you don't notice. I uploaded two photos, one with one eye with Ilya, the other without him, and then the second photo. these are my two eyes with mascara on. Overall I really like it so far. I am so glad that I chose this natural cosmetics brand for my new mascara. To be honest I don't even know if I will try other brands as I am very happy with the results of this mascara. Long lasting, easy to remove WHEN I want it, stays in place all day (unless I cry a lot). This is my new favorite mascara. love love love!