I opted for it because unlike a traditional heater, the warmth is dispersed evenly across the floor. The heat can be dispersed; the air is blown where it is required; nevertheless, a standard hair dryer would serve the same purpose. Not only did Dyson fail to meet my high expectations, but it also pales in comparison to their own vacuum cleaner (which I own and which costs as much as $50,000). I would not suggest it. Listen carefully in a private space before making any hasty judgments.