I bought this NATO strap along with some examples from Swiss Reimagined and BluShark to up my watch strap game. I chose HNS because they are one of the few reputable companies that sell watch straps with a design and the strap has a signed buckle. I needed a design that would evoke a tropical vibe when I go to the beach (and/or buy a dive watch) and it hit the spot. My first thoughts on this strap when I received it were not very good. The bracelet came without a box, just a bundle with a bracelet in a plastic sleeve. The strap is also much lighter, thinner and less durable than the BluShark Natos I received. The buckle and other metal parts were also much lighter and thinner. However after wearing the strap on my Hamilton I found the strap to be quite good, the thinner fabric makes it easier to fold the extra strap underneath. In addition, a closer look reveals that the adhesive on all edges and in the holes ensures the longevity of the tape. Overall this is a decent cheap strap and the print doesn't look washed out or wear off quickly. A good choice for something different.