I like that it is easy to use for my business's needs with no learning curve involved at all-it does everything we need without any problems or issues whatsoever.-The price isn't bad either which makes this software very affordable even if you are just getting started using analytics data (or have been but haven’t used before). The only thing i dislike about web stats live would be their lack of support because they don;'ve had many requests from customers who want help after having an issue so there has not really ever being much customer service offered by them when something goes wrong/doesnt work right etc.. If your looking into doing some online marketing then make sure its worth spending money on - otherwise go somewhere else!! We've found out what our users do most frequently & where people tend visit us via google searches / referrals rather than other sources egs adwords campaigns ect.