This is my first lip gloss so I can't tell how it differs from others. I'm very happy with it because it really makes a difference and the price was decent. In the photo I am without product and then about 10 minutes after application. I would have liked more results on the upper lip, but I have so little to do that it could be hopeless. Overall though, there was a slight difference in fullness and it does a good job of bringing out the natural color of your lips. The gloss itself has a very nice shine and the moisturizing quality worked great while the product was on (which seemed to last for a couple of hours, the effects gradually fading over that time). It burns about 10 minutes after application, but I did not find anything unbearable. I'll probably try some similar products just because I'm new to the field, but I'd take this one again.
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