The ability to be able to add different ad formats in order to provide many solutions for advertisers at once without having to have multiple exchanges. It can also easily mix with other advertising platforms such as Google AdWords or Facebook ads etc. There are some minor bugs here and there but no major ones. If you're looking for one stop shop solution then this might not work perfectly well for your business requirements. We use it mainly as a display advertisement platform. It allows us to advertise our products online so we don't need to pay expensive media owners anymore.