The best thing about this platform was that it allowed us to serve ads in very high quality, which resulted into increased click-through rates of our campaigns (which helps decrease CPCs).
It also helped with better targeting options as well due its advanced data management capabilities across multiple channels like Mobile Apps/Games or SMS etc., This product has been really helpful when we were looking at ways how can improve performance metrics around mobile advertising spendings - both from publisher's perspective but more importantly helping advertisers understand their ROI & KPIs within specific geographies over time periods so they could make smart decisions while planning future budgets! Nothing much I dislike here except maybe some minor UI glitches sometimes during roll out phases where you might have faced errors such reporting tool not working properly even though everything else seems fine? Try using them if your website contains lots /heavy traffic coming through mobiles devices then there are many benefits one gets by.