The ease of use, functionality, customization options are some things I like about this product. It is very easy for me as an administrator/user who cannot code but can customize it by myself (using UI editor). Also, there's no additional cost compared with other similar products available in market that offers more features than what sync eazy provides at its free version. However, nothing much because all those mentioned above work fine when used properly. We wanted something that could help us create automated processes without having to hire any developer or have them write custom scripts etc., so we came across syncez which does exactly that.