I like how easy it is to use with all of our various software platforms (Salesforce, Dynamics 365). It has saved us so much time managing data between multiple systems! There are some things we wish were easier but nothing major or anything. We have no complaints at this point. If there's something else out there that does what they do better then give them a try because their service really stands behind everything they sell. Data entry into Salesforce from other sources for customer information as well as inventory tracking across many different business partners.