I like that it is easy to use as you can create your own templates or customize them with ease once they are made available through their online store! It's also very simple in its approach which makes learning how things work super fast because there isn't much going into detail about each feature of what works best when creating banners/ads etc., so if something doesn’t quite feel right at first then just adjust until everything feels good from top down - this could take some time but will ensure nothing gets missed along way :) There aren'nt any downsides however we had an issue where our accounts weren;e deactivated without us being aware beforehand due mainly be not knowing who was responsible therefore causing problems within my team regarding payments getting paid out incorrectly by clients after account closures & refunds were issued accordingly.