I like that it has all of my ad campaigns in one place, so if there's an issue with one campaign, then we can fix or update it across our other programs. It does take some time to get used to having everything under this umbrella but once you do, its very helpful! The product itself isn't too bad either - they've done their research into making sure ads are shown properly for different devices/screen sizes. We have had issues where certain websites will not display correctly at times (like when using mobile apps) which causes us problems because those users click through from our site to another website instead of clicking right back out again.