Soothing aloe leaf juice is the first ingredient on the label of this tube of Earth Baby Moisturizing Lotion, while cocoa seed oil is the fifth ingredient. There are many ingredients in this moisturizer, but perhaps more importantly, what's not in the formula. It is free from parabens, sulfates, phthalates, formaldehyde, mineral oil, petrolatum and a host of other ingredients. In addition, it is hypoallergenic, contains no artificial coloring and is not abused. Its consistency is more of a light cream than a liquid lotion, so it lasts and absorbs quickly without leaving a sticky or greasy residue. My only criticism is the smell which is bland but I'm not a fan.
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