The ability for me to be able to track my website analytics at any time without having to constantly check them throughout the day.
Sometimes it can be very difficult to find things that are easy to fix or improve so I appreciate being able to see this information as soon as possible! There really isn't anything I dislike about Northside metrics other than maybe the fact we need some sort of easier way to upload files into their system but otherwise love everything they do! They have been great helping us with our online marketing efforts by providing valuable statistics and insights which helps us understand where our current market share stands compared to competitors. We use this software along side Google Analytics (which gives us even better insight into what people are doing when visiting our site) however sometimes there may come times were one program does not give us the full picture. This allows us to quickly jump between programs and view both sets.