The ability to create forms that are very dynamic, it's pretty easy. It can be used as an internal tool but also with external partners like Paypal or other 3rd party tools (like Zapier). So far there isn't any real downsides. If you're looking at different ways of automating your business process then definitely consider using this software. We started by creating simple surveys which we send out via email - they allow us to gather customer feedback quickly from our target audience who receive them in their inbox every day!
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