The integration with Amazon and the ability to pull insights from the data in the cloud is what makes DataHawk so powerful. The ability to use the platform across multiple channels is the other big plus. Some of the features are a little dated, but this is to be expected with a product that's been around for a while. The support is also top notch. DataHawk is a great solution for any company looking to get insights from their Amazon data. We've been able to pull insights from our data that we couldn't get from our previous solution, and have been able to use the insights to improve our Amazon performance.