I like how easy it is to set up my campaigns. It does not look like a lot of other platforms. It is easy to use and understand. I love how customizable the platform is. I can do just about anything I want. I can create my own campaigns, I can use the templates that are supplied, I can use the pre-built templates. There is so much to choose from. The platform is easy to use, and I feel like I have a lot of control over my campaigns. I can see some of my work in real time, and I can see how it is performing. I like that I can see my analytics for each campaign, and I can see how my campaigns are performing. I would like to be able to add more features to the platform. I would like to be able to.