The best thing I like most in this program it’s that you can get all your data at one place, so there are no need go from website or report writing just by using intelli-comp ci! It also has some useful features such as compare reports which helps me find out what my competitor does better than mine but not everything works well sometimes because when i click something nothing happens even though its suppose too work fine!! But overall if u want only 1 tool then use intelici compci otherwise other tools have more functions compared t iccui.