The best part about this software has been its ability for me as an individual business owner who does not have time or expertise in data analysis but can still run reports that help my team understand our industry better than we do ourselves! I would say if you are looking at other programs they may be more user friendly because it just takes some getting used too however there isn't anything wrong specifically within profit analytics itself - only how difficult finding certain aspects might seem compared tot he others available (ie- google sheet).
For any small businesses wanting detailed information regarding their sales performance over different months/quarters etc., PA helps keep us organized by providing all details needed from one program insteadof multiple ones which saves valuable computer resources AND allows easy access when required through emails sent right before meetings & presentations!!