Ease of use, easy to understand interface; lots/variety data sources - both public as well customer-owned ones (we're using Salesforce for instance). It can support integration between applications from various vendors too through APIs etc.(that's something I would like more options in this product but it is possible with other products out there.) A lot less bugs than competitors when integrating third party apps into our toolkit which ultimately made life easier overall especially considering we are working within small budgets compared across others that have very generous price points! The ease at tracking any user activity or usage patterns throughout all devices they utilize makes their analytics solutions highly sought after by customers seeking insight beyond web logs only.- Tracking app store downloads etc., not just website logins &"clicks" I liked that it was simple; there were few options to get started, but once you got acquainted with them they weren't all too difficult to manage. There's not much customization (at this point) when using explore analytics so make sure your needs are met before choosing this product or any other for that matter. The benefits aren't as significant in my opinion since we're currently utilizing Google Sheets/Data Studio which is very effective. It does give us some additional insight into our data though!