The user interface of this tool is very simple for use by non-technical people. The way I have trained my model has been really fast compared to other tools that need more time and training. Sometimes when it takes long in processing certain type of images or videos, which are not supported well by NN models like cats, food, etcetera. Definitely recommend if your looking into Artificial Intelligence. Its easy to understand what needs to be done in order identify an object among others. I like that it's easy to use. You can easily train your model and get good results. The training process takes time but once you have trained your model, it works very fast. It will work for most companies with low volume of data. I would say this tool does not handle large volume of data well. This could be because of the amount of RAM used by the program. If you are looking for a low cost tool, then this should do the job. We were solving our marketing problems through predictive analytics.