The ease of use and its very powerful technology. I love that we can control and customize our own media campaigns to meet our clients' needs. It's also very easy for clients to access their accounts. However, sometimes it takes awhile before the account goes live. Sometimes we have to wait several days or even weeks for an account to go live. But once it does, it's always a successful journey. If you're looking into using this platform, make sure you get as many training opportunities as possible. We are trying to improve the overall revenue for our agency by having clients see more ads within their websites. This will ensure that we are able to earn additional fees from the client.