The UI is very intuitive for non technical users even if they have little knowledge about SQL queries. They provide great support for all kinds of business scenarios that are not always easy to implement yourself. I dislike their pricing model since most customers don't understand its benefits when compared against other solutions like Redash which offers similar features but at much lower price point. It's worth considering especially because we're solving problems related to analyzing large amounts of user generated content (UGC) from social media platforms such as Twitter & Facebook.