Over the past 20 years I've tried many different types and brands of foundation - from drugstore brands like Cover Girl or Maybelline to expensive brands like Clinique, MAC and Lancome - but they've all been terrible on my dry skin. They looked tacky and fake, and none of them suited my almost ghostly white complexion. I decided to give this product a try though, I like ElF's other beauty products and the price was just over $5 as an add-on purchase. I'm glad I tried it, I would be willing to pay 3x what I paid for it. It glides smoothly and looks natural. Unlike the others, it doesn't clump either and luckily the porcelain shade matches my skin tone perfectly. Love the scent too - most other brands smelled awful to me, this base has a light floral scent like many brands of hand soap I use.
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