I used this product to simulate traffic flow in an area of my town that has heavy commercial activity as well light industrial areas with parking lots scattered throughout it. The ability provided by sim walk helped me create models where i could see not only how much time would be saved but also what road layouts were most efficient depending upon user needs such high demand or low demands from customers etc.. This gave great insight into which layout was best suited to meet business goals while minimizing risk/costs associated wtih any particular design choice!