It's easy to use. I can easily set up alerts without any problems or glitches. There are also no limitations in terms of how many keywords you want. The software is very useful when it comes to monitoring your competitor's mentions as well. Also, you do not need to pay monthly if you don't wish to. If you're looking to monitor mentions of your brand on social media platforms like Twitter/Facebook, then this tool will be highly beneficial because it does so automatically and keeps track of all those mentions. You can even see who made them (the person) which helps me know what kind of content they post most frequently.