I bought two different holdalls that had a lot of great reviews (over 500) but they just didn't fit me. They were too big, too long, or took up too much room in my bag! I was blown away by the idea of having a toiletry bag larger than the TSA would allow to fit all my stuff. Also, I didn't like the idea of having two separate pouches for liquids (TSA specific) and anything else that's dry. It didn't work for me at all. The organizer in me prefers to have everything together and organized. When I stumbled across this bag I was apprehensive about buying it because there weren't many reviews. I decided to go with my flair and get it. I mean why not? I LOVE the color. It is like the picture (plum). The pouch design allows me to separate liquids from non-liquids without violating the 3-1-1 rule for liquids. It's a win-win situation in my book! The bag is light. The zipper got stuck the first time you tried to open it, but it has since smoothed out. I received this bag on purpose with no intention of using the bottles. I was willing to pay more considering how much the color and style appealed to me. As a reminder, 3-4 bottles (3.3 oz) can be placed in the compartment. If you fill in more, you lose space for smaller liquids like lip balm or toothpaste. You may have to play Tetris for everything to fit, but I agree. What will I use it for? I will be traveling a lot for 10 months starting in December. I will provide an update on the durability of this bag over time. :) UPDATE 10/23/19: I took it on a short trip last weekend and noticed that the hook-to-bag connection doesn't seem to be sewn very well. It's a simple fix, so I'm not too upset about it, but it might bother others, FYI.
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