The ability to build custom AI models from scratch. Very easy to integrate into any website or web application. I have been able to automate tasks that were previously done manually in my current company. It has helped us save time and money. The free trial option would have been great! However, I think it's worth paying for the premium version to use the entire product range. The support team is very responsive. I highly recommend this product if you want to solve data problems. We solved the problem of having to do manual tasks by building our own AI model. Our customers love being able to interact with the bot without feeling like they're talking to a computer.