I like that it’s easy to use with minimal setup required for my job as an artist (and also because all files are in Illustrator). The only thing about this program is its price point which makes things more difficult than they should be when you're trying to make your own work look professional without spending too much money or time/effort into learning how to edit art programs correctly. This helps me create custom logo designs while making sure everything looks good enough for clients who want their logos designed professionally but don't have artistic ability themselves to help them out.