I have been using active trail since 2010! My clients are happy with my ability to track their data and provide analytics reports. As an agency owner and client manager I am always looking for new ways to improve operations and increase productivity for myself and team members. With Active Trail we now capture all our website leads in one place so they are easy to access when needed along with providing excellent insights into conversion rates or bounce rate etc.I know this has nothing directly to do with them but would like to recommend Xignite who offer very competitive pricing as well as great customer service. Their implementation was done by another 3rd party partner called Netcracker which i haven't heard much about either before or after implementation however it's definitely worth noting if price is important. We use Active Trail primarily for capturing web lead information but also for tracking sales activities.