This is a durable strap made from quality materials. The strap itself holds up well with moderate use (particularly in and out of the pool/ocean) and the metal rings show no signs of wear. I did get stains on the strap but they have gone from the soap, water and grease on the elbows. I have a 22mm black Seiko "007" strap and it fits and looks great. As stated in other reviews, the strap is very long if you have never had a NATO strap. This works well for me (check out the walkthroughs on youtube if you get stuck with the setup) and adds a bit of thickness to the strip with a 3D effect that I find very neat. The bracelet itself is very hard after wearing it in the water, almost like plastic. Luckily it doesn't chafe or hurt my wrist, but it's definitely not "soft". Overall I would recommend this company for nato straps, it's safe to say this thing will last forever. If only they sold 22mm NATO tropical straps which simply don't exist in North America.
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