It is very easy to use, and it can be used for both AdWords as well as Bing campaigns. I have been able to see how effective my campaign has become by using this tool, which was not possible before. The only thing that i dislike about this app is its pricing structure (it's too high). But if you're looking into something like this then definitely give it a try! We are solving our PPC problems related with keywords with this software. This helped us get more traffic from search engines and also make sure we don't miss anything important when creating our ad groups. The most important feature of the tool is the ability to create a lot of negative keywords that are relevant to the industry and also to the business needs. It is also very easy to export the results to a CSV file. Sometimes, it is difficult to find the right keywords. Sometimes, some of the negative keywords are not relevant for the industry. We are looking for a solution to find relevant negative keywords for our SEO campaigns. The tool has given us the right keywords to use for our SEO campaigns.