I like how they can target specific audiences depending on their location. Targeting different locations allows us to reach more people with our advertisements. It's also beneficial because we don't have to rely so much on traditional media to help advertise our business. Sometimes it takes awhile before you see results but once you do it's very effective. Like I said earlier, you need to be patient at first but eventually you'll start seeing great results. This program has given us the ability to advertise our business more effectively. Our target market is expanding and this helps us reach new customers.