i love how easy it makes prospecting! It's so intuitive to use - you can literally just start typing in keywords or phrases into fields (or search) without having any previous knowledge of what your goal will be for this tool/software. I wish there was more customization options available beyond using templates & creating my own keyword lists since we're not always looking at similar products as our competitors are sometimes doing when searching online with certain key words etc.. but overall very pleased thus far because its been helping us generate leads from different sources which has helped grow business tremendously over time!!