I like that it's easy to use, very customizable, has great reporting features as well as being able to track your ROI in real time! The only thing i dislike about this program is how infrequently updates are released by their team so you have to rely heavily upon other 3rd party resources for support with some of these products (e.g., Hubspot). We've used several different platforms throughout our agency life but still haven't found one we can fully recommend until now - Adzulu does everything from lead management through campaign creation/optimization all while providing excellent customer service and staying up to date with new trends within digital advertising.