I've been using Ion for about a year now and tend to leave the blue base to my own preference. It's dark blue. Think Grover from Sesame Street and it's wearing off, but rather slowly. My hair, as it is, tends to lose color at the ends first and that gives me a really cool fade, but I managed to do this with copious amounts of bleach and some damage to my ends. That being said my roots are really dark brown and this color easily covers that for at least 10 washes (after about 10 washes I want to intensify the color to make it work)
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